built from the fields up
built from the fields up
we started in the dirt.
I sat with Justina from Araceli many times, asking questions, listening, learning how much love and labor lived behind every stem. Every meeting felt less like a client call and more like sitting down with a friend who had built a small piece of magic from the earth itself. I wasn’t just gathering information — I was getting to know the soul of the land.
moving fast. staying true.
This was a true design sprint—limited budget, tight timeline—but none of it rushed the heart of the work. Every choice, from the glass bottles to the compostable labels to the words printed on the rollers, was made to last. We respected the plants. We respected the process. We built something fast, yes, but every piece of it was planted with care.
The brand identity had to feel as real as standing at the edge of a lavender field at sunset. We worked with soft, sun-faded pastels, thin, light lines like the stems themselves, and a logo shaped like two hands cradling the land. The moon, the sun, the earth—all woven in with intention. Calm wasn’t a “moodboard direction”—it was the soil we built from.
a brand you can hold in your hands.
When the essential oils, lotions, and rollers launched, they didn’t feel manufactured. They felt grown. Like reaching down and picking a handful of lavender on a warm day. A small offering from the farm to the world: slow down, breathe, and remember what matters.
Interested in building something real?
This kind of work doesn’t come from templates. It comes from walking the land, listening closely, and caring enough to get your hands dirty. If you’re a founder, grower, or maker dreaming up something that feels alive—let’s talk.
“lavender whispers the secrets of calm; in every design, let it remind you that beauty grows not just in nature, but from the heart of creativity.”
