Packaging + Brand Identity for a Dreamy Lavender Farm

August 2022
Araceli Farms
Main service
Creative Direction, Packaging Design, Brand Design
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A brand with a sense of mindfulness

Araceli Farms is an organic lavender farm based in Dixon, California, dedicated to cultivating not just high-quality lavender products but also a sense of art, mindfulness, and calm energy.


Tranquil, dreamy, pastels

Brand mark / logo

Crafting a logo that appears warm while resembling hands (hand picked) holding a lavender field


Utilizing thin, light, crisp lines

The moon, the sun, lavender, and a loving hand

The brand's voice

By thoughtfully blending the elements of art, mindfulness, and calm energy, the brand identity and packaging for Araceli Farms will not only reflect the farm’s values but also create a serene and inviting experience for customers. This approach will help Araceli Farms stand out in the market and build a loyal community around its unique offerings.