We go deep enough to find the truth underneath the noise, then turn it into a clear direction every decision can return to.
see how we find itWe combine hand-drawn craft with evolving technology to build a visual and verbal world nobody else could credibly own.
see how we shape itWe turn the brand into a living experience, built to earn trust now and keep evolving with what comes next.
see how we build it
Turning four decades of craft into a brand and e-commerce experience ready for its next generation.
Building the evolution of functional foods, designed to move with you, from cafe counter to product shelf.
Translating a best-selling author's point of view into a personal brand with clarity, warmth, and range.
Turning the spirit of sun-soaked San Diego into a warm, all-natural, clean haircare brand designed for daily ritual.
Building a non-alcoholic beer brand and e-commerce store for those who wanted a healthier option without giving up adventure.
Giving a studio of architects and designers a brand and website built with the same care they bring to their spaces.
Architects move constantly between the master plan, the structure, the materials, the people using the space, and the smallest technical detail. We bring that same way of thinking to your company, so strategy, identity, web, packaging, and experience don't become separate pieces designed in isolation.
A brand passes through founders, teams, writers, developers, printers, fabricators, and partners. We know how to coordinate many people around one clear vision, challenge decisions that weaken it, and keep the work moving without letting it become generic along the way.
A building can look beautiful and still fail because of one poorly resolved connection hidden inside the wall. Brands fail the same way: the launch, the checkout, the second product, the rushed email, the handoff nobody owns. We stay with those decisions because the details are not separate from the idea. They are how the idea survives.
Architecture taught me to think from ten thousand feet above to the smallest connection detail, hold beauty and function at the same time, and lead a team toward one finished result. Lemoine brings that same rigor to branding and websites.
explore servicesJohnny is the best of the best. It’s so incredibly rare to find someone this talented who also cares so much about his clients. Work with him and you’ll be blown away by the outcome. Run, don’t walk, to work with this man.
Johnny and his team are incredibly creative, organized, reliable, and collaborative. We just completed an extensive new website and rebranding project, and we are thrilled with the outcome. Highly recommend.
I’ve worked with Johnny on several projects, and his work is truly exceptional. He approached each with artistic creativity while seamlessly integrating our brand. He’s continually gone above and beyond what we expected.
As a team of designers ourselves, we know we can be a demanding client. Johnny not only understood that, he captured it beautifully. Beyond his talent, he’s kind, honest, passionate, and simply fun to work with. He has a rare mix of vision, intuition, and heart.
From our first conversation, he understood the feeling behind my work, not just what I do. He turned that into a brand and site that truly capture who I am and the ethos behind my work.
Johnny took the time to understand our vision, and even visited the property. He’s a great designer, but more than that, a thoughtful communicator with the rare ability to find the true spirit of the business.
Johnny has a knack for understanding the essence of a story and translating it into visually captivating artwork. His creativity knows no bounds. My brand has come alive, and I couldn’t be happier.
He developed my personal brand, which meant diving deeply into my story and purpose. He asked insightful questions that helped me see beyond. The final design perfectly represents the essence of who I am.
With a tight deadline and a lot on the line, Johnny’s years of expertise in design and branding exceeded our expectations. Experience, creativity, and true dedication. The partner you need, and can trust.
As a small business, your brand is so near and dear that it’s hard to find someone with the patience, talent, and experience. He took his time to understand my vision, and I never felt pressured.
Brand strategy comes first. We clarify who this is for, what it's up against, where it's going, and the one idea strong enough to guide every decision that follows.
The same thinking moves through language, identity, web, packaging, and every place the brand appears. Nothing gets handed off and interpreted into something weaker.
You work directly with us from strategy through launch. We tell you what we think, challenge what weakens the idea, and stay close to the thousand smaller choices that determine whether the brand holds together.
You've already taken the harder path: caring more than seems logical, making something genuinely worth choosing, and refusing to let the brand become the weakest part of it.
We work with founders at that exact point, when the product is real, the stakes are higher, and the brand needs to become as distinct as the business behind it.
