branding, and the art of storytelling
Your brand isn't just what you sell. It's the story you tell through every choice you make. From Patagonia's "Don't Buy This Jacket" to the squeeze bottle that makes olive oil feel joyful, the brands that stay with us move like good films—they have rhythm, feeling, and a curve we can follow. As we sink deeper into a world of AI and sameness, people are craving something with fingerprints on it. Your story is already there. You just have to let it show.
