care too much.

January 2, 2026

—7 min read

branding

website

strategy

a deeper look into the design process

You're not paying me for a logo. You're paying me so you never have to explain your business twice. Here's my process behind it all.

Enay hazy pale ale can and full label spread with astronaut surf illustration by Lemoine.

March 24, 2025

—6 min read

illustration

branding

website

packaging

strategy

how we designed Enay to disrupt the NA beer aisle

Ink and watercolor sketch of the Milan Duomo across a sketchbook spread by Johnny Lemoine.

March 24, 2025

—4 min read

branding

illustration

packaging

duomo: designing a beauty brand’s swatchbook

White framed art print with creativity isn't at risk in retro red lettering over a sunny yellow texture.

April 15, 2025

—6 min read

art

branding

strategy

embracing AI as a creative: curiosity over fear

May 23, 2025

—5 min read

branding

packaging

strategy

brand beginnings: the stuff you don’t usually see

July 14, 2025

—6 min read

branding

strategy

what makes you you: building a magnetic personal brand

Close-up of the Untethered art print by Lemoine showing an astronaut surfing a swirling purple and blue wave.

August 3, 2025

—7 min read

branding

art

illustration

growth

overcoming fear and creative blocks

Neon sign reading invite em in beside the Lemoine lemon mark on a bold geometric mural.

August 10, 2025

—7 min read

branding

strategy

top 10 brand shifts to transform a growing brand into a category leader

October 7, 2025

—7 min read

branding

strategy

the future of personal branding

October 12, 2025

—5 min read

branding

strategy

branding, and the art of storytelling