sacred history and a beautiful winery
sacred history and a beautiful winery
rooted in ancient wisdom.
Bariq is an Armenian wine grown on land layered with history. The vineyards sit near some of the oldest churches on the planet—where carved stone crosses called kachkars have stood through centuries of weather, war, and prayer.
These designs are sacred.
As an artist and architect, I started there. In the patterns, the geometry, the silence of stone. I spent time redrawing them, reimagining them in abstract ways—minimized, conceptual, and modern. The process wasn’t about stylizing. It was about translating a lineage. Carrying it forward without erasing its roots.
a label that lives at the table.
a logo that listens.
The Bariq wordmark is completely custom. Built from geometric shapes, softened edges, and subtle nods to Armenian script.
I leaned into play—while still honoring structure. The custom B and curved R take cues from ancient forms, but speak in a modern voice.
The result feels rooted without feeling overly referential.
It lives confidently on the bottle, without trying too hard to be seen.
a talking piece with a pulse.
The label was meant to be more than packaging. It tells a story—if you’re listening. Ancient columns still stand. Eyes bloom from flowers. Pomegranates and poppies nod to Armenia’s enduring spirit. A phoenix rises for rebirth. And at the center, wine pours upward, connecting every layer of history to the moment two people raise their glasses.
Everything is held together with warmth and restraint. The color palette is rich but quiet. The layout respects regulation without losing beauty. This isn’t a bottle designed to scream on a shelf—it was made for the table. To be held, passed, shared. To spark a story without needing to explain itself.
Interested in building a brand that means something?
This kind of work doesn’t come from trend decks or templates. It comes from slowing down, asking better questions, and designing with real care—for the past and the future. If you’re building something you believe in, I’d love to help you bring it to life.
“art is how we say thank you to those who couldn’t speak, but built everything we stand on.”
