Creating balance for a ceremonial matcha brand

Completed
July 2024
Client
Cha
Main service
Creative Direction, Packaging Design, Brand Design
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Crafting a Mindful Identity

With a solid strategic foundation, we moved on to develop Cha’s visual identity. Drawing inspiration from the rich traditions of Japanese culture and the serene beauty of matcha rituals, we created a logo that embodies balance and mindfulness. Our design integrated the art of balancing rocks, a powerful symbol of spiritual awakening and inner peace.

We carefully selected a harmonious color palette and complementary typography to reflect Cha’s commitment to tranquility and sustainability, yet modernism.

Each element was meticulously crafted to ensure an emotionally resonating and impactful brand experience.